Kellogg alumni clubs and affinity networks play a critical role in building a community of alumni dedicated to helping one another succeed. As an alumni leader, you are a vital member of our team and we’re committed to supporting your journey at every step of the way.
We’ve developed this suite of resources to assist you in this role. The Alumni Club and Affinity Network Leaders Playbook and the resources that make up the brand assets are designed to help you build a successful, sustainable alumni club or affinity network.
A comprehensive guide to best practices in club and affinity network leadership, the playbook will help you establish, grow and sustain a successful club or affinity network. Among the resources, you’ll find:
Kellogg club and affinity network leaders not only help strengthen the Kellogg brand, but also bring to life our purpose of educating, equipping and inspiring brave leaders. Click on each of the links below and you'll be guided to download the resources you need to assist you in many of your club or affinity network activities.
When you click on the relevant “Logos” link, you will be directed to a Box account to download logos “For Print” or “For Digital.” (In most cases, you will need digital logos.) Under the “For Digital” folder, you will have the option to download a white logo, a black and purple logo, or a logo specifically sized for the “Event Banners” file (another resource listed under the brand assets). The logos can be used in a variety of the other resources. Simply click on the one that you want, find your club or affinity network and click on the link to download.
Before you can create an event, all users must first have an account with Eventbrite. If you already have one, start with Step 2. If you do not have an account, start with Step 1 and proceed to Step 2, or email the Alumni Relations team for assistance with the account setup process.
STEP 1: Setting Up an Eventbrite Account
STEP 2: Adding an Event