Data Analytics at Kellogg

The Program for Data Analytics at Kellogg (PDAK) prepares managers to confidently harness the possibilities of data analytics and translate them into tangible business value.

Industry Partnerships

We partner with companies and industry leaders to help build and scale their analytics capabilities. These connections constantly inform our insights, practices and program opportunities.

Data-Driven Mindset

We teach managers how to interpret the language of data, partner with data scientists and develop sound managerial judgment in analytics.

Leadership-Focused Curriculum

As the first business school to develop an approach to data analytics specifically for business leaders, we created our courses to be relentlessly problem-driven while taking a deep dive into methods and applications.

About PDAKWe empower leaders with the knowledge to solve tough business problems.
AcademicsWe offer robust courses and opportunities to develop analytics-savvy MBAs.
Thought LeadershipOur faculty are renowned experts at the intersection of business and analytics.
Corporate PartnershipsOur academic and industry connections provide a robust ecosystem for analytics.
CurriculumOur programming spans multiple levels of learning opportunities.
Student ExperienceDevelop connections and experiences beyond the classroom.

At its core, analytics is a leadership problem. The hardest part of making analytics work is not the data science or technology. All the major challenges are ones that leaders must solve.

— Florian Zettelmeyer / Faculty Director of PDAK, Nancy L. Ertle Professor of Marketing, Chair of Marketing Department

Executive Learning in Analytics

Are you a senior leader looking for more insight into data analytics? Our executive education programs can help you maximize your investment in big data.

Leading with Big Data and Analytics

Gain a working knowledge of data science to spark innovation and enhance marketing.

Marketing Analytics for Decision Makers

Discover how to effectively use the most important marketing data analytics methods.

Group & Custom Solutions

Address unique business needs with tailored faculty lectures, classroom opportunities and case studies.