75% of Kellogg students take at least one advanced analytics elective.
Long before big data and analytics became buzzwords, Kellogg was equipping business leaders with the knowledge they need to harness the possibilities of data analytics. We believe analytics is a leadership problem, driven by strong managerial judgment. PDAK seeks to provide our students with a robust working knowledge of data science in order to confidently leverage data analytics for effective decision making. Thanks to our partnerships with companies and industry leaders around the world, we are dedicated to providing the most relevant programming to meet market needs.
The influence of big data and analytics is only growing stronger. Companies are finding new ways to leverage data as a source of competitive advantage. We seek to strengthen a manager’s role in understanding how to make analytics integral to the way organizations understand and market to customers, and the way they structure their internal systems and practices.
To meet these demands, PDAK offers MBA courses, Executive Education training and engagement opportunities tailored to students and executives alike.
Business leaders come to Kellogg to:
Are you a senior leader looking for more insight into data analytics? Our executive education programs can help you maximize your investment in big data.
Gain a working knowledge of data science to spark innovation and enhance marketing.
Discover how to effectively use the most important marketing data analytics methods.
Address unique business needs with tailored faculty lectures, classroom opportunities and case studies.