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Kellogg Markets & Customers Initiative (KMCI)
Reflecting on the Kellogg Marketing Leadership Summit
Darren Marshall, former Chief Marketing Officer at Steinway & Sons, shares his perspective on the benefits of attending Kellogg’s annual Marketing Leadership Summit.
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Markets & Customers (KMCI)
Creating Markets through Greater Customer Insight
Explore the Initiative's focus areas: Culture | Data Analytics | Trust
Anticipating and meeting customers’ needs is essential in today’s economy. This initiative will generate and disseminate knowledge to help business leaders create and reinvent markets through greater customer insight and focus.
Affiliated Research: Center for Market Leadership | Program on Data Analytics at Kellogg (PDAK) | The Trust Project at Northwestern University
Anticipating and meeting customers’ needs is essential in today’s economy. This initiative will generate and disseminate knowledge to help business leaders create and reinvent markets through greater customer insight and focus.
Affiliated Research: Center for Market Leadership | Program on Data Analytics at Kellogg (PDAK) | The Trust Project at Northwestern University
CULTURE
There’s no better time to talk building consumer trust than right now
Seventh annual Marketing Leadership Summit focused on transparent conversation about trust.
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DATA ANALYTICS
3 Ways Data Dashboards Can Mislead You
To get better at creating and using dashboards, think about these three drawbacks to data dashboards, says Joel Shapiro.
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DATA ANALYTICS
Study: Data Science Curricula Surges
Big data and data science continues its growth in popularity in the nation’s business schools, according to a recent survey.
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DATA ANALYTICS
From CPG to Startup: Life Lessons Hone Leadership Skills
Executive in Residence Andrew Swinand discusses the importance of collecting experiences on the way to achieving career success.
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TRUST
Consumers May Be More Trusting of Ads Than Marketers Think
Early results from a recent study by Prof. Kent Grayson, a Northwestern University marketing professor.
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DATA ANALYTICS
'Analytics Is A Leadership Problem, Not An IT Problem, And Not A Data Science Problem'
Interview with Joel Shapiro, Executive Director of the Program on Data Analytics at Kellogg School of Management.
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TRUST
Why We Should Stop Expecting Trump to Be Honest
Prof. Grayson argues that honesty may not be the best policy for the Trump administration.
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CULTURE
Architect & Artist
Whitepaper co-authored by Prof. Greg Carpenter about Jim Stengel in his seven years as P&G CMO
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CULTURE
CMO Program 2016
Hear from past participants on how the program has impacted their perspectives.
Markets & Customers News
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Are Your Company’s Leaders and Data Scientists on the Same Page? Joel K. Shapiro , Harvard Business Review, February 18, 2020 |
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To improve customer experience, embrace the outliers in your data Joel K. Shapiro , Forbes, December 12, 2019 |
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How Companies Can Mine Online Reviews for Product-Development Gold Artem Timoshenko, Kellogg Insight, December 02, 2019 |
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Data Curiosity: How To Cultivate An Inquisitive Workforce Thomas O'Toole, Forbes, October 10, 2019 |
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Peloton says only 0.65% of its subscribers cancel each month. Here's why customer-retention experts think that number 'doesn't pass the smell test.' Joel K. Shapiro , Business Insider, August 31, 2019 |