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Kellogg Markets & Customers Initiative (KMCI)
Reflecting on the Kellogg Marketing Leadership Summit
Darren Marshall, former Chief Marketing Officer at Steinway & Sons, shares his perspective on the benefits of attending Kellogg’s annual Marketing Leadership Summit.
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Markets & Customers (KMCI)
Creating Markets through Greater Customer Insight
Explore the Initiative's focus areas: Culture | Data Analytics | Trust
Anticipating and meeting customers’ needs is essential in today’s economy. This initiative will generate and disseminate knowledge to help business leaders create and reinvent markets through greater customer insight and focus.
Affiliated Research: Center for Market Leadership | Program on Data Analytics at Kellogg (PDAK) | The Trust Project at Northwestern University
Anticipating and meeting customers’ needs is essential in today’s economy. This initiative will generate and disseminate knowledge to help business leaders create and reinvent markets through greater customer insight and focus.
Affiliated Research: Center for Market Leadership | Program on Data Analytics at Kellogg (PDAK) | The Trust Project at Northwestern University
CULTURE
There’s no better time to talk building consumer trust than right now
Seventh annual Marketing Leadership Summit focused on transparent conversation about trust.
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DATA ANALYTICS
3 Ways Data Dashboards Can Mislead You
To get better at creating and using dashboards, think about these three drawbacks to data dashboards, says Joel Shapiro for Harvard Business Review.
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DATA ANALYTICS
Study: Data Science Curricula Surges
Big data and data science continues its growth in popularity in the nation’s business schools, according to a recent survey.
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DATA ANALYTICS
From CPG to Startup: Life Lessons Hone Leadership Skills
Executive in Residence Andrew Swinand discusses the importance of collecting experiences on the way to achieving career success.
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DATA ANALYTICS
'Analytics Is A Leadership Problem, Not An IT Problem, And Not A Data Science Problem'
Interview with Joel Shapiro, Executive Director of the Program on Data Analytics at Kellogg's School of Management at Northwestern University.
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TRUST
Consumers May Be More Trusting of Ads Than Marketers Think
Early results from a recent study by Prof. Kent Grayson
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TRUST
Why We Should Stop Expecting Trump to Be Honest
Prof. Grayson argues that honesty may not be the best policy for the Trump administration.
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CULTURE
Architect & Artist
Whitepaper co-authored by Prof. Greg Carpenter about Jim Stengel in his seven years as P&G CMO
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CULTURE
CMO Program 2016
Hear from past participants on how the program has impacted their perspectives.
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Markets & Customers News
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What the Wine Industry Understands About Connecting with Consumers Gregory Carpenter, Harvard Business Review, March 05, 2019 |
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What Awaits In 2019? B-Schools Offer Predictions Mitchell A. Petersen, Poets&Quants, January 07, 2019 |
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What Google Is Teaching Economists About Unemployment Insurance Scott R. Baker, Kellogg Insight, December 05, 2018 |
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Video: How to Restore Trust When It’s Been Broken Derek D. Rucker, Kellogg Insight, November 12, 2018 |
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Help Your Team Understand What Data Is and Isn’t Good For Joel K. Shapiro , Harvard Business Review, October 12, 2018 |