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Kellogg Markets & Customers Initiative (KMCI)

Reflecting on the Kellogg Marketing Leadership Summit


Darren Marshall, former Chief Marketing Officer at Steinway & Sons, shares his perspective on the benefits of attending Kellogg’s annual Marketing Leadership Summit.
 

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Markets & Customers (KMCI)

Creating Markets through Greater Customer Insight

Explore the Initiative's focus areas: Culture | Data Analytics | Trust

Anticipating and meeting customers’ needs is essential in today’s economy. This initiative will generate and disseminate knowledge to help business leaders create and reinvent markets through greater customer insight and focus.

Affiliated Research: Center for Market Leadership | Program on Data Analytics at Kellogg (PDAK) | The Trust Project at Northwestern University


CULTURE

There’s no better time to talk building consumer trust than right now

Seventh annual Marketing Leadership Summit focused on transparent conversation about trust.
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DATA ANALYTICS

3 Ways Data Dashboards Can Mislead You

To get better at creating and using dashboards, think about these three drawbacks to data dashboards, says Joel Shapiro.
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DATA ANALYTICS

Study: Data Science Curricula Surges



Big data and data science continues its growth in popularity in the nation’s business schools, according to a recent survey.
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DATA ANALYTICS

From CPG to Startup: Life Lessons Hone Leadership Skills

Executive in Residence Andrew Swinand discusses the importance of collecting experiences on the way to achieving career success.
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TRUST

Consumers May Be More Trusting of Ads Than Marketers Think

Early results from a recent study by Prof. Kent Grayson, a Northwestern University marketing professor.
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DATA ANALYTICS

'Analytics Is A Leadership Problem, Not An IT Problem, And Not A Data Science Problem'

Interview with Joel Shapiro, Executive Director of the Program on Data Analytics at Kellogg School of Management.
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TRUST

Why We Should Stop Expecting Trump to Be Honest

Prof. Grayson argues that honesty may not be the best policy for the Trump administration.
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CULTURE

Architect & Artist

Whitepaper co-authored by Prof. Greg Carpenter about Jim Stengel in his seven years as P&G CMO
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CULTURE

CMO Program 2016

Hear from past participants on how the program has impacted their perspectives.

Markets & Customers News

Are Your Company’s Leaders and Data Scientists on the Same Page?
Joel K. Shapiro , Harvard Business Review, February 18, 2020
To improve customer experience, embrace the outliers in your data
Joel K. Shapiro , Forbes, December 12, 2019
How Companies Can Mine Online Reviews for Product-Development Gold
Artem Timoshenko, Kellogg Insight, December 02, 2019
Data Curiosity: How To Cultivate An Inquisitive Workforce
Thomas O'Toole, Forbes, October 10, 2019
Peloton says only 0.65% of its subscribers cancel each month. Here's why customer-retention experts think that number 'doesn't pass the smell test.'
Joel K. Shapiro , Business Insider, August 31, 2019

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