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Kellogg Marketing Department

For decades, the Marketing Department has been the recognized leader in the discipline.

Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior and cultural marketing, advertising effectiveness, and the development of marketing principles and new products.

Our faculty apply an innovative, multi-disciplinary, research-based approach to developing and testing new theories and educating the next generation of leaders.

Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors at leading academic journals, including Journal of Consumer Research and Management Science. The Kellogg faculty also includes three former presidents of the Association of Consumer Research, the leading academic organization for behavioral research. Three members of the faculty have won the prestigious Marketing Educator of the Year award from the American Marketing Association.

Graduate students of the department are emerging leaders in the field; marketing doctoral students have won more American Marketing Association awards for first place and honorable mentions in its dissertation competition than any other school.

Upcoming Events

April 03, 2019 | 11:00 AM
Kellogg Global Hub, L120
April 11, 2019 | 11:00 AM
Kellogg Global Hub, L120
April 17, 2019 | 11:00 AM
Kellogg Global Hub, L120

Featured Faculty Members

Anna Tuchman

Professor Tuchman studies consumer demand for advertising, as well as the intersection of public policy and marketing.

Aparna Labroo

In a recent paper, Professor Labroo finds that changes in lighting produce cognitive effects that can influence decisions.

Galen Bodenhausen

Recent research by Professor Bodenhausen considers whether economic uncertainty leads voters to devalue female politicians.

Recent Marketing Research

No Self to Spare: How the Cognitive Structure of the Self Influences Moral Behavior
Rima Toure-Tillery, Alysson Light, Organizational Behavior and Human Decision Processes, 2018
Television Ad-Skipping, Consumption Complementarities, and the Consumer Demand for Advertising
Anna Tuchman, Harikesh S Nair, Pedro Gardete, Quantitative Marketing and Economics, 2018
Feeling Disconnected from Others: The Effects of Ambient Darkness on Hedonic Choice
Xun (Irene) Huang, Ping Dong, Aparna Labroo, International Journal of Research in Marketing, 2018
Field studies of psychologically targeted ads face threats to internal validity
Dean Eckles, Brett Gordon, Garrett Johnson, Proceedings of the National Academy of Sciences, 2018
The Loss of Loss Aversion: Will It Loom Larger than Its Gain?
David Gal, Derek D. Rucker, Journal of Consumer Psychology, 2018
Economic Anxieties Undermine Support for Female (but Not Male) Political Candidates
Galen Bodenhausen, Ryan Lei, Analyses of Social Issues and Public Policy, 2018
Do episodic counterfactual thoughts focus on personally controllable action?: The role of self-initiation
Neal Roese, Rachel Smallman, Kai Epstude, Journal of Experimental Social Psychology, 2017

Marketing News

‘The silence is deafening’: Major brands avoid Trump even as he promotes them from the White House
Timothy Calkins, The Washington Post, March 05, 2019
What the Wine Industry Understands About Connecting with Consumers
Gregory Carpenter, Harvard Business Review, March 05, 2019
Learning As A Service: Lifelong Learning In A Software And Services World
Mohanbir Sawhney, Forbes, March 04, 2019
Is the Trump brand worth $4 billion?
Timothy Calkins, CNN.com, February 28, 2019
4 Ways Sales Teams Could Get More Value Out of AI
Andris Zoltners, Harvard Business Review, February 27, 2019

Find Your Fit

Our innovative portfolio of MBA programs helps our students find the ideal balance among professional, educational and personal goals. Wherever you are in your career – and your life – there’s a Kellogg MBA program that will help you grow professionally and personally.

Full-Time MBA Program

Evening & Weekend MBA Program

Executive MBA Program

Executive Education

MS in Management Studies

Doctoral Program

Certificate Program for Undergraduates


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Discover the path to your goals

Our doctoral students learn to think critically, identify opportunities for new frameworks and insights, and gain the technical expertise to turn those opportunities into published research.
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