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Marketing
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Kellogg Marketing Department
For decades, the Marketing Department has been the recognized leader in the discipline.
Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior and cultural marketing, advertising effectiveness, and the development of marketing principles and new products.
Our faculty apply an innovative, multi-disciplinary, research-based approach to developing and testing new theories and educating the next generation of leaders.
Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors at leading academic journals, including Journal of Consumer Research and Management Science. The Kellogg faculty also includes three former presidents of the Association of Consumer Research, the leading academic organization for behavioral research. Three members of the faculty have won the prestigious Marketing Educator of the Year award from the American Marketing Association.
Graduate students of the department are emerging leaders in the field; marketing doctoral students have won more American Marketing Association awards for first place and honorable mentions in its dissertation competition than any other school.
Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior and cultural marketing, advertising effectiveness, and the development of marketing principles and new products.
Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors at leading academic journals, including Journal of Consumer Research and Management Science. The Kellogg faculty also includes three former presidents of the Association of Consumer Research, the leading academic organization for behavioral research. Three members of the faculty have won the prestigious Marketing Educator of the Year award from the American Marketing Association.
Graduate students of the department are emerging leaders in the field; marketing doctoral students have won more American Marketing Association awards for first place and honorable mentions in its dissertation competition than any other school.
Upcoming Events
Anna Tuchman
Professor Tuchman studies consumer demand for advertising, as well as the intersection of public policy and marketing.
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Galen Bodenhausen
Recent research by Professor Bodenhausen considers whether economic uncertainty leads voters to devalue female politicians.
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Aparna Labroo
In a recent paper, Professor Labroo finds that changes in lighting produce cognitive effects that can influence decisions.
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Marketing News
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Companies Used to Stay Quiet About Politics. In 2018, Social Causes Became Integral to Their Branding. Timothy Calkins, Vox, December 17, 2018 |
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Are Women More Ethical at the Negotiating Table? It’s Complicated. Leigh Thompson, Nicole Stephens, Maryam Kouchaki, Kellogg Insight, December 06, 2018 |
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Take 5: How to Build Customer Relationships That Last Bobby Calder, Eric Leininger, Michal Maimaran, Mohanbir Sawhney, Kellogg Insight, December 06, 2018 |
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Burger King Takes Tech-Savvy Shot at McDonald’s Timothy Calkins, Crain’s Chicago Business, December 05, 2018 |
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Do You Owe A Tip to the Barista Who Poured Your Black Coffee? New Payment Systems Leave Some in Quandary Alexander Chernev, Chicago Tribune, December 01, 2018 |
Find Your Fit
Our innovative portfolio of MBA programs helps our students find the ideal balance among professional, educational and personal goals. Wherever you are in your career – and your life – there’s a Kellogg MBA program that will help you grow professionally and personally.
Full-Time MBA Program
Evening & Weekend MBA Program
Executive MBA Program
Executive Education
MS in Management Studies
Doctoral Program
Certificate Program for Undergraduates
KELLOGG INSIGHT
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Find articles, podcast episodes, and videos that spark ideas in lifelong learners, and inspire those looking to advance in their careers.
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RECRUITING
Faculty recruiting
Explore the departments currently accepting submissions and application instructions for open faculty positions at Kellogg.
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DOCTORAL PROGRAM
Discover the path to your goals
Our doctoral students learn to think critically, identify opportunities for new frameworks and insights, and gain the technical expertise to turn those opportunities into published research.
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