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Kellogg Marketing Department

For decades, the Marketing Department has been the recognized leader in the discipline.

Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior and cultural marketing, advertising effectiveness, and the development of marketing principles and new products.

Our faculty apply an innovative, multi-disciplinary, research-based approach to developing and testing new theories and educating the next generation of leaders.

Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors at leading academic journals, including Journal of Consumer Research and Management Science. The Kellogg faculty also includes three former presidents of the Association of Consumer Research, the leading academic organization for behavioral research. Three members of the faculty have won the prestigious Marketing Educator of the Year award from the American Marketing Association.

Graduate students of the department are emerging leaders in the field; marketing doctoral students have won more American Marketing Association awards for first place and honorable mentions in its dissertation competition than any other school.

Upcoming Events

April 29, 2020 | 11:00 AM
Kellogg Global Hub, tbd
May 06, 2020 | 11:00 AM
Kellogg Global Hub, tbd
May 20, 2020 | 11:00 AM
Kellogg Global Hub, tbd

Featured Faculty Members

Eric T. Anderson

Professor Anderson's paper examining pricing and promotions was recently recognized for its enduring impact.

Jennifer Cutler

Professor Cutler's research blends advances in quantitative marketing, social psychology, and artificial intelligence.

Angela Y. Lee

Recent research by Professor Lee examines attributes consumers weigh when evaluating competing options.

Recent Marketing Research

Marketing News

Are You an Anti-Influencer?
Eric T. Anderson, The New York Times, March 05, 2020
Legal Pot Means Marketing A Brand New Industry
Kevin McTigue, WBEZ, March 03, 2020
MBA Professors To Look Out For | 2020
Artem Timoshenko, Business Because, March 02, 2020
How Sales Teams Can Thrive in a Digital World
Andris Zoltners, Harvard Business Review, February 18, 2020
How to figure out what someone is really saying, according to science
Derek D. Rucker, Loran Nordgren, Fast Company, February 14, 2020

Find Your Fit

Our innovative portfolio of MBA programs helps our students find the ideal balance among professional, educational and personal goals. Wherever you are in your career – and your life – there’s a Kellogg MBA program that will help you grow professionally and personally.

Full-Time MBA Program

Evening & Weekend MBA Program

Executive MBA Program

Executive Education

MS in Management Studies

Doctoral Program

Certificate Program for Undergraduates


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Faculty recruiting

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Discover the path to your goals

Our doctoral students learn to think critically, identify opportunities for new frameworks and insights, and gain the technical expertise to turn those opportunities into published research.
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