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Marketing
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Kellogg Marketing Department
For decades, the Marketing Department has been the recognized leader in the discipline.
Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior and cultural marketing, advertising effectiveness, and the development of marketing principles and new products.
Our faculty apply an innovative, multi-disciplinary, research-based approach to developing and testing new theories and educating the next generation of leaders.
Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors at leading academic journals, including Journal of Consumer Research and Management Science. The Kellogg faculty also includes three former presidents of the Association of Consumer Research, the leading academic organization for behavioral research. Three members of the faculty have won the prestigious Marketing Educator of the Year award from the American Marketing Association.
Graduate students of the department are emerging leaders in the field; marketing doctoral students have won more American Marketing Association awards for first place and honorable mentions in its dissertation competition than any other school.
Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior and cultural marketing, advertising effectiveness, and the development of marketing principles and new products.
Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors at leading academic journals, including Journal of Consumer Research and Management Science. The Kellogg faculty also includes three former presidents of the Association of Consumer Research, the leading academic organization for behavioral research. Three members of the faculty have won the prestigious Marketing Educator of the Year award from the American Marketing Association.
Graduate students of the department are emerging leaders in the field; marketing doctoral students have won more American Marketing Association awards for first place and honorable mentions in its dissertation competition than any other school.
Upcoming Events
Anna Tuchman
Professor Tuchman studies consumer demand for advertising, as well as the intersection of public policy and marketing.
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Aparna Labroo
In a recent paper, Professor Labroo finds that changes in lighting produce cognitive effects that can influence decisions.
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Galen Bodenhausen
Recent research by Professor Bodenhausen considers whether economic uncertainty leads voters to devalue female politicians.
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Marketing News
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‘The silence is deafening’: Major brands avoid Trump even as he promotes them from the White House Timothy Calkins, The Washington Post, March 05, 2019 |
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What the Wine Industry Understands About Connecting with Consumers Gregory Carpenter, Harvard Business Review, March 05, 2019 |
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Learning As A Service: Lifelong Learning In A Software And Services World Mohanbir Sawhney, Forbes, March 04, 2019 |
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Is the Trump brand worth $4 billion? Timothy Calkins, CNN.com, February 28, 2019 |
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4 Ways Sales Teams Could Get More Value Out of AI Andris Zoltners, Harvard Business Review, February 27, 2019 |
Find Your Fit
Our innovative portfolio of MBA programs helps our students find the ideal balance among professional, educational and personal goals. Wherever you are in your career – and your life – there’s a Kellogg MBA program that will help you grow professionally and personally.
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DOCTORAL PROGRAM
Discover the path to your goals
Our doctoral students learn to think critically, identify opportunities for new frameworks and insights, and gain the technical expertise to turn those opportunities into published research.
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