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Marketing
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Kellogg Marketing Department
For decades, the Marketing Department has been the recognized leader in the discipline.
Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior and cultural marketing, advertising effectiveness, and the development of marketing principles and new products.
Our faculty apply an innovative, multi-disciplinary, research-based approach to developing and testing new theories and educating the next generation of leaders.
Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors at leading academic journals, including Journal of Consumer Research and Management Science. The Kellogg faculty also includes three former presidents of the Association of Consumer Research, the leading academic organization for behavioral research. Three members of the faculty have won the prestigious Marketing Educator of the Year award from the American Marketing Association.
Graduate students of the department are emerging leaders in the field; marketing doctoral students have won more American Marketing Association awards for first place and honorable mentions in its dissertation competition than any other school.
Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior and cultural marketing, advertising effectiveness, and the development of marketing principles and new products.
Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors at leading academic journals, including Journal of Consumer Research and Management Science. The Kellogg faculty also includes three former presidents of the Association of Consumer Research, the leading academic organization for behavioral research. Three members of the faculty have won the prestigious Marketing Educator of the Year award from the American Marketing Association.
Graduate students of the department are emerging leaders in the field; marketing doctoral students have won more American Marketing Association awards for first place and honorable mentions in its dissertation competition than any other school.
Upcoming Events
Galen Bodenhausen
Recent research by Professor Bodenhausen considers whether economic uncertainty leads voters to devalue female politicians.
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Anna Tuchman
Professor Tuchman studies consumer demand for advertising, as well as the intersection of public policy and marketing.
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Aparna Labroo
In a recent paper, Professor Labroo finds that changes in lighting produce cognitive effects that can influence decisions.
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Marketing News
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Do these 8 things every day to be happier and filled with less regret Neal Roese, Fast Company, October 11, 2018 |
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Are You a Different Person at Work Than at Home? Compartmentalizing Like This Can Lead to Unethical Decisions. Rima Toure-Tillery, Kellogg Insight, October 04, 2018 |
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Remember Amoco? It’s coming back Julie Hennessy, Crain's Chicago Business, October 04, 2018 |
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Government Got You Worried? It May Be Affecting Your Shopping Habits. Ping Dong, Aparna Labroo, Kellogg Insight, October 02, 2018 |
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Kavanaugh Confirmation, Drawn Together, Succulent Smuggling Timothy Calkins, Top of Mind, October 01, 2018 |
Find Your Fit
Our innovative portfolio of MBA programs helps our students find the ideal balance among professional, educational and personal goals. Wherever you are in your career – and your life – there’s a Kellogg MBA program that will help you grow professionally and personally.
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Faculty recruiting
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DOCTORAL PROGRAM
Discover the path to your goals
Our doctoral students learn to think critically, identify opportunities for new frameworks and insights, and gain the technical expertise to turn those opportunities into published research.
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