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Kellogg Marketing Department

For decades, the Marketing Department has been the recognized leader in the discipline.

Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior and cultural marketing, advertising effectiveness, and the development of marketing principles and new products.

Our faculty apply an innovative, multi-disciplinary, research-based approach to developing and testing new theories and educating the next generation of leaders.

Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors at leading academic journals, including Journal of Consumer Research and Management Science. The Kellogg faculty also includes three former presidents of the Association of Consumer Research, the leading academic organization for behavioral research. Three members of the faculty have won the prestigious Marketing Educator of the Year award from the American Marketing Association.

Graduate students of the department are emerging leaders in the field; marketing doctoral students have won more American Marketing Association awards for first place and honorable mentions in its dissertation competition than any other school.
 

Upcoming Events

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Featured Faculty Members

Jennifer Cutler

Professor Cutler's research blends advances in quantitative marketing, social psychology, and artificial intelligence.
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Eric T. Anderson

Professor Anderson's paper examining pricing and promotions was recently recognized for its enduring impact.
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Angela Y. Lee

Recent research by Professor Lee examines attributes consumers weigh when evaluating competing options.
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Recent Marketing Research


Marketing News

Using storytelling to persuade people to buy a product can backfire. Here's when it should be done.
Derek D. Rucker, Business Insider, October 24, 2019
Forget the Decorative Gourds, Pumpkin Spice Is the True Sign of the Season
Bobby Calder, Fortune, October 18, 2019
The Cosmic Crisp Is Trying To Become America's Most Popular Apple
Timothy Calkins, Huffington Post, October 17, 2019
Why first impressions matter even more for groups
Rima Toure-Tillery, Quartz, October 14, 2019
Data Curiosity: How To Cultivate An Inquisitive Workforce
Thomas O'Toole, Forbes, October 10, 2019

Find Your Fit

Our innovative portfolio of MBA programs helps our students find the ideal balance among professional, educational and personal goals. Wherever you are in your career – and your life – there’s a Kellogg MBA program that will help you grow professionally and personally.

Full-Time MBA Program

Evening & Weekend MBA Program

Executive MBA Program

Executive Education

MS in Management Studies

Doctoral Program

Certificate Program for Undergraduates

KELLOGG INSIGHT

Explore leading research and ideas

Find articles, podcast episodes, and videos that spark ideas in lifelong learners, and inspire those looking to advance in their careers.
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RECRUITING

Faculty recruiting

Explore the departments currently accepting submissions and application instructions for open faculty positions at Kellogg.
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DOCTORAL PROGRAM

Discover the path to your goals

Our doctoral students learn to think critically, identify opportunities for new frameworks and insights, and gain the technical expertise to turn those opportunities into published research.
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