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Kellogg Marketing Department

For decades, the Marketing Department has been the recognized leader in the discipline.

Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior and cultural marketing, advertising effectiveness, and the development of marketing principles and new products.

Our faculty apply an innovative, multi-disciplinary, research-based approach to developing and testing new theories and educating the next generation of leaders.

Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors at leading academic journals, including Journal of Consumer Research and Management Science. The Kellogg faculty also includes three former presidents of the Association of Consumer Research, the leading academic organization for behavioral research. Three members of the faculty have won the prestigious Marketing Educator of the Year award from the American Marketing Association.

Graduate students of the department are emerging leaders in the field; marketing doctoral students have won more American Marketing Association awards for first place and honorable mentions in its dissertation competition than any other school.

Upcoming Events

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Featured Faculty Members

Lakshman Krishnamurthi

A new study explores how the conventional e-commerce model can integrate more digital innovations.

Chethana Achar

A new paper explores illness-detection versus illness-prevention health actions.

Rima Toure-Tillery

Recent research examines how people make judgments about a group based on a single member.

Recent Marketing Research

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Marketing News

Working Parents, Make Friendship a Part of Your Routine
Neal Roese, HBR, May 12, 2020
Making a Presentation? Here’s How to Keep Your Remote Audience Engaged
Timothy Calkins, HBR Ascend, May 08, 2020
Why rivals might wish they were Oscar Mayer
Timothy Calkins, Crain’s Chicago Business, May 08, 2020
Airbnb struggles through its Covid-19 response
Mohanbir Sawhney, CNBC, May 06, 2020
How to Craft Public-Health Messages That Work
Chethana Achar, Kellogg Insight, May 01, 2020

Find Your Fit

Our innovative portfolio of MBA programs helps our students find the ideal balance among professional, educational and personal goals. Wherever you are in your career – and your life – there’s a Kellogg MBA program that will help you grow professionally and personally.

Full-Time MBA Program

Evening & Weekend MBA Program

Executive MBA Program

Executive Education

MS in Management Studies

Doctoral Program

Certificate Program for Undergraduates


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Our doctoral students learn to think critically, identify opportunities for new frameworks and insights, and gain the technical expertise to turn those opportunities into published research.
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