Ninth Annual Kellogg Marketing Leadership Summit

The 2019 Kellogg Marketing Leadership Summit.

On October 16-17, The Kellogg School of Management in partnership with Egon Zehnder and McKinsey & Company, will convene senior marketing leaders at the Evanston campus of Northwestern University. The Kellogg Marketing Leadership Summit is an invitation-only interactive and intimate discussion between renowned faculty and marketers who lead the world’s most important organizations.

We are a network of senior marketing leaders continuously exploring real-time challenges in the field together through dialogue
. We explore the emerging opportunities and obstacles in the field and practice through renowned faculty, C-suite keynotes and participatory panel sessions.

Check back soon for the agenda and speaker line-up. If you have any questions, please contact us at kmls@kellogg.northwestern.edu.
Highlights from the 2018 Marketing Leadership Summit

Logistics

Kellogg's new Global Hub building

Date and Location

The Ninth Annual Marketing Leadership Summit will be held on October 16-17, 2019 at the Kellogg Global Hub, located at 2211 Campus Drive, Evanston, IL 60208

Registration Information

Registration: To register, please follow the registration link in the email you received. For registration assistance, please contact: kmls@kellogg.northwestern.edu.

Pricing: There is no registration fee for this invitation-only event.

What's Included: Your registration includes a reception and dinner on October 16, as well as breakfast, lunch and breaks on October 17. Attendees will be responsible for their own travel and accommodations.

Cancellation Policy: Please contact us at kmls@kellogg.northwestern.edu to update or change your reservation.

Travel and Accommodations

Getting Here

There are two major airports in the Chicago area. O’Hare, on the northwest side, is about 40 minutes away from Evanston. Midway, on the southwest side, is about one hour and 20 minutes from Evanston depending on time of day. Your registration packet will include a car service request form should you need assistance returning to an airport after the Summit concludes.

Staying Here

o Kellogg has secured a room block at the Hyatt House which is located at 1515 Chicago Avenue in Evanston. To make a reservation, call 1(866) 974-9288 and either mention the group code G-JMLS or identify yourself as an attendee of the 9th Annual Kellogg Marketing Leadership Summit. You can also make reservations on the hotel website at www.chicagoevanston.house.hyatt.com, enter arrival and departure date and select corporate or group code from the drop down menu and insert the code G-JMLS. The cutoff date for the preferred rate is Friday, September 12, 2019.

Travelling Locally

Click here for directions to the Kellogg Global Hub. Complimentary valet parking will be provided.

The Experience

Watch Darren Marshall reflect on his experience at Kellogg Marketing Leadership Summit

Reflecting on the Kellogg Marketing Leadership Summit

Darren Marshall, former chief marketing officer at Steinway & Sons, shares his perspective on the benefits of attending Kellogg’s annual Marketing Leadership Summit.
Watch Egon Zehnder’s Amanda Roberts discuss

Driving Growth Through a Culture of Agility

Amanda Roberts, lead of Egon Zehnder’s U.S. consumer practice and North American communications and public affairs officers practice, relays Marketing Leadership Summit-generated insights on agile cultures in marketing.

Faculty Leadership

Gregory Carpenter headshot

Gregory Carpenter

Gregory Carpenter joined the Kellogg faculty in 1990 after serving on the faculties of the University of California, Los Angeles; Columbia University; and the Yale School of Management.

He was named James Farley/Booz Allen Hamilton Professor of Marketing Strategy in 1999, founded the Center for Market Leadership in 2004 and was elected chair of the Marketing Department in 2006, serving until 2009.

His research looking at the tension between companies' pursuit of ambitious R&D efforts and more-incremental innovation was recently highlighted in Harvard Business Review. Read the article.

Jim Stengel

Jim Stengel recently joined Kellogg as a Senior Fellow and Adjunct Professor within the Markets & Customers Initiative.

Jim is widely known for leading innovation and for his commitment to building purpose-inspired leadership capabilities. The former global marketing officer of Procter & Gamble, and a former member of the board of directors for AOL and Motorola, Jim has been named multiple times by Advertising Age as the number one "Power Player" in marketing, and is a 2017 American Marketing Association Hall of Fame inductee.

Previous Summits

2018

Transformation: For Your Organization & For Yourself


October 3–4

2017 – Shanghai

The CMO Imperative: Fragmentation, Customization, Optimization


September 19

2017

The Challenge of Building Consumer and Brand Trust


October 11–12

2016

Agility — The Key to Unlocking Growth


September 14–15

2015

Cultural Transformation for Growth in the Digital Age


October 7–8

2014

Exceeding Market Growth Through Digital Disruption


October 1–2

2013

Leading the Customer-Centered Organization


September 25–26

2012

Inventing the Future of Marketing


October 24–25

2011

Inaugural Conference


September 14–15

Summit Partners

Egon Zehnder
McKinsey & Company